donderdag, februari 05, 2004
Fujifilm UK has confirmed its commitment to the film market. While it seems to be the flavour of the moment to speculate on who will be next to "dump film" after Kodak's recent announcements, Fujifilm UK has announced four new film models initially with more to come in 2004 (including APS).
Press Release:
In preparation for PMA 2004 (Photo Marketing Association exhibition*) Fujifilm has made a worldwide announcement confirming its commitment to the film market, and introducing several new 35mm and APS film cameras to its product portfolio. To read the worldwide press release, please visit http://www.fujifilm.com.
Fujifilm challenges industry speculation on future of film cameras
Fujifilm is defying current trends in the photography industry by announcing significant investment in film camera technology in 2004, and by adding a raft of new models to its compact film camera range - both APS and 35mm.
Fujifilm is continuing to support the industry with the introduction of both film and digital products, with developments in film, compact cameras and single use cameras projected throughout 2004 and beyond.
There are several reasons why film remains the preferable medium for many photographers, including familiarity with the format, camera ease of use and lower costs. Fujifilm believes that consumers should have the choice of either 35mm film, APS film or digital photography available to them. Although digital cameras are now very much accessible due to lower prices and the growth in high street digital printing, the company feels that customers should have the opportunity to purchase film products if that's what they prefer.
Adrian Clarke, Fujifilm's UK Director of Consumer Products, commented, "Film is very much alive! Fujifilm is continuously confronting rumours in the industry that the film camera market is in decline, and is fully committed to developing exciting new technologies in the field of film photography. Although prices of film cameras are being forced down with the enormous interest in digital cameras, penetration of digital is nowhere near as high as that of film cameras.
"What's more, there is still a healthy market for products that are simple to operate, low in price and produce fantastic photos developed in a familiar way - many people don't feel inclined to change from what they are used to."
Fujifilm emphasises that film cameras offer extremely high value for money. For example, if you compare a digital camera to a film camera with equivalent features, you would pay approximately half the price for the film model. Furthermore, many professional and enthusiast photographers remain convinced that film is still a higher quality medium.
Facts to know about the UK film market:
-In the UK, almost two million film cameras have been purchased during the last 12 months.
-While digital processing is becoming more prevalent, film still dominates in the area of photographic processing services.
Press Release:
In preparation for PMA 2004 (Photo Marketing Association exhibition*) Fujifilm has made a worldwide announcement confirming its commitment to the film market, and introducing several new 35mm and APS film cameras to its product portfolio. To read the worldwide press release, please visit http://www.fujifilm.com.
Fujifilm challenges industry speculation on future of film cameras
Fujifilm is defying current trends in the photography industry by announcing significant investment in film camera technology in 2004, and by adding a raft of new models to its compact film camera range - both APS and 35mm.
Fujifilm is continuing to support the industry with the introduction of both film and digital products, with developments in film, compact cameras and single use cameras projected throughout 2004 and beyond.
There are several reasons why film remains the preferable medium for many photographers, including familiarity with the format, camera ease of use and lower costs. Fujifilm believes that consumers should have the choice of either 35mm film, APS film or digital photography available to them. Although digital cameras are now very much accessible due to lower prices and the growth in high street digital printing, the company feels that customers should have the opportunity to purchase film products if that's what they prefer.
Adrian Clarke, Fujifilm's UK Director of Consumer Products, commented, "Film is very much alive! Fujifilm is continuously confronting rumours in the industry that the film camera market is in decline, and is fully committed to developing exciting new technologies in the field of film photography. Although prices of film cameras are being forced down with the enormous interest in digital cameras, penetration of digital is nowhere near as high as that of film cameras.
"What's more, there is still a healthy market for products that are simple to operate, low in price and produce fantastic photos developed in a familiar way - many people don't feel inclined to change from what they are used to."
Fujifilm emphasises that film cameras offer extremely high value for money. For example, if you compare a digital camera to a film camera with equivalent features, you would pay approximately half the price for the film model. Furthermore, many professional and enthusiast photographers remain convinced that film is still a higher quality medium.
Facts to know about the UK film market:
-In the UK, almost two million film cameras have been purchased during the last 12 months.
-While digital processing is becoming more prevalent, film still dominates in the area of photographic processing services.
# posted by Jan-Edward : 22:12
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